About The Webinar

The briefing process is perhaps the most crucial step for marketing effectiveness. Yet, 90% of in-house marketers and agencies agree that the brief is one of the most neglected tools for creating great work. 

Join us along with special guests, Australian strategists and BetterBriefs Project co-founders, Matt Davies and Pieter-Paul von Weiler. They'll walk us through their key findings from their recently-released first global research study on marketing briefs surveying over 1700 respondents from 70 countries. 

You'll Learn

Where and why marketing briefs fail and where they succeed.

 

The real costs to your marketing budget and overall effectiveness from poor briefs.

 

Clear, actionable steps you can take to improve your briefs and the briefing process.

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Strategy Director / Co-founder, BetterBriefs

Our Guest Speakers

Register for the Webinar
Date: Thursday, January 20th, 2022
Time: 4pm EST
Duration: 1 Hour
Even if you can’t make it, sign up anyway!
We’ll send you the recording.

 

Matt Davies

Register Today!

A deep dive into why marketing briefs fail, the real costs and HOW TO TURN IT ALL AROUND.

Marketing Costs of Bad Briefs

Join us January 20, 2022 at 4pm EST 

Brand marketing leaders 

In-house and external agency leaders

Creative services leaders and their teams

Who should register?

Pieter-Paul von Weiler

Co-Founder, BetterBriefs

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+31 (0) 71 541 5841

+1 (0) 888-462-8044

email: info@lytho.com

The briefing process is perhaps the most crucial step for marketing effectiveness. Yet, 90% of in-house marketers and agencies agree that the brief is one of the most neglected tools for creating great work. 

Join us along with special guests, Australian strategists and BetterBriefs Project co-founders, Matt Davies and Pieter-Paul von Weiler. They'll walk us through their key findings from their recently-released first global research study on marketing briefs surveying over 1700 respondents from 70 countries. 

Register Today!

Matt Davies

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